Portfolio
Growing Companies through Full Funnel Marketing
Andrew Johnson's experience spans over 25 years in SaaS, connected vehicle, and business services selling into supply chain, trucking, government, construction, manufacturing and distribution.
Strategic Marketing Leadership
"Marketing is about building trust. We do this through authentic, meaningful interactions."
Andrew is a dynamic B2B marketing leader with a proven record of building high-velocity growth through innovative product and market expansion. This includes translating high-level marketing strategies into actionable plans, building high-performing teams, and providing a data-driven approach to optimize ROI across multiple channels.
Go-to-Market Strategist - Brand Builder - Positioning Architect - Customer Champion - Team Builder - Digital Transformation Pioneer - Revenue Driver
At PrePass, Andrew led marketing efforts that redefined the company as a trusted SaaS-based platform, growing the subscriber base by 52% while achieving a 255% increase in pipeline. At Paccar, he transformed the marketing function into a strategic, ROI-driven department, implementing CRM and lead nurturing systems that increased web traffic by 300%. At Zonar Systems, Andrew drove 38% year-over-year growth, leading teams to execute innovative campaigns and strengthen industry partnerships.
Work Examples and Stories
In The News
IoT binds fleets, trucks, and shippers together in new ways. In this Transport Topics podcast, I join Trimble on a discussion of how companies can find and use actionable data to make strategic decisions.
Transport Topics webinar where I join Geotab to discuss the ATRI Top Issues Report and how technology can help with issues including driver shortages and retention, truck parking, detention time.
Heavy Duty Trucking article about the growing use of road tolling and ways technology companies are helping fleets reduce toll costs through automated payments and toll data platforms.
Part one of two stories for FleetOwner about ways fleets can optimize their routes and dispatch operations to provide better visibility to drivers, and manage the complexities of toll costs.
Part two in the FleetOwner series where we discuss using data from navigation and telematics devices to help fleets boost driver capacity and safety and improve asset utilization.
"Andrew is an impressive, cutting-edge CMO with the clear ability to develop strategy and brand along with bottom-line results. Andrew is a consumate professional and a pleasure to work with."
Tim Riley
Multiple CEO and Executive Coach
CEO Masters Forum
"Andrew is a focused marketing executive who understands the needs of the business, and can drive bottom line strategic and tactical initiatives. I worked closely with Andrew and his team to launch several products and was thrilled with the support and dedication I received every time."
David Geijsbeek
Principal Program Manager
Indeed.com
"Andrew is exceptional in many ways but I am particularly impressed with his ability to rally a group to bring operational effectiveness to projects he works on. He has a broad range of marketing expertise, stellar analytical skills and remains current on rapidly changing technologies."
Laura Stacks
Director Marketing Services
Randall Reilly
"I’ve had the opportunity to work with Andrew on several projects including Marketing Campaigns, Tradeshows, CRM Implementation, Branding and Website development. In every instance Andrew demonstrated professionalism and effective project management capability."
Olen Hunter
Executive Vice President
Dobbs Truck Group