Zonar Software User Conference

The Zone conference was centered around building relationships with customers and between peers. It included entertainment events, keynotes and days filled with educational breakout sessions. There was a tradeshow hall with suppliers, a computer lab and new product development display. The entire planning process took a year and involved working with A/V companies, video production, entertainment agents, hotel managers and travel consultants. We attracted 350 paying attendees the first year, and 500 in year two. It was covered heavily by industry media strengthening the Zonar brand within the fleet industry. In addition to branding, Zonar sales staff received new sales and on-the-fence prospects signed contracts after attending the event.