About
Demand Rocket
Instead of a one-size-fits-all approach, Andrew Johnson learns your business, customers, and competition to tailor programs that resonate and help you grow. This approach is backed through years of experience and a proven methodology starting with foundations through execution.
About Andrew Johnson
I am a hands-on B2B marketing executive with over 25 years of experience planning and executing marketing strategies that establish companies as industry leaders.
I've held marketing leadership roles within a large international truck OEM, a vehicle-to-infrastructure private/public partnership, a leading fleet telematics company, an ERP software company, a franchise-based service company, the largest technology mount company in the world, and a national architectural metal supplier. In 2007, I founded and launched a pet product company achieving national distribution and placements within big box retailers.
Today, I work with a team of smart, outstanding marketers to solve problems for a variety of clients while sharing in their journeys of growth. I live in Phoenix with my wife and have two grown sons, and enjoy hiking, kayaking, music, and food.
Case Studies
ABM Wins Big for Facility Service Provider
Rebrand of a Nationwide V2I Technology Company
Rebrand of a Nationwide V2I Technology Company
Account-Based Marketing programs taking a 1-1 and 1-few approach grows revenue, reduces churn risk, and supports enterprise sales at national business services franchisor.
Rebrand of a Nationwide V2I Technology Company
Rebrand of a Nationwide V2I Technology Company
Rebrand of a Nationwide V2I Technology Company
New company name, positioning, branding, and graphic guidelines support messaging focused on innovation and reliability at trucking technology public/private partnership.
In The News
IoT binds fleets, trucks, and shippers together in new ways. In this Transport Topics podcast, I join Trimble on a discussion of how companies can find and use actionable data to make strategic decisions.
Transport Topics webinar where I join Geotab to discuss the ATRI Top Issues Report and how technology can help with issues including driver shortages and retention, truck parking, detention time.
Heavy Duty Trucking article about the growing use of road tolling and ways technology companies are helping fleets reduce toll costs through automated payments and toll data platforms.
Part one of two stories for FleetOwner about ways fleets can optimize their routes and dispatch operations to provide better visibility to drivers, and manage the complexities of toll costs.
Part two in the FleetOwner series where we discuss using data from navigation and telematics devices to help fleets boost driver capacity and safety and improve asset utilization.
"Andrew is an impressive, cutting-edge CMO with the clear ability to develop strategy and brand along with bottom-line results. Andrew is a consumate professional and a pleasure to work with."
Tim Riley
Multiple CEO and Executive Coach
CEO Masters Forum
"Andrew is a focused marketing executive who understands the needs of the business, and can drive bottom line strategic and tactical initiatives. I worked closely with Andrew and his team to launch several products and was thrilled with the support and dedication I received every time."
David Geijsbeek
Principal Program Manager
Indeed.com
"Andrew is exceptional in many ways but I am particularly impressed with his ability to rally a group to bring operational effectiveness to projects he works on. He has a broad range of marketing expertise, stellar analytical skills and remains current on rapidly changing technologies."
Laura Stacks
Director Marketing Services
Randall Reilly
"I’ve had the opportunity to work with Andrew on several projects including Marketing Campaigns, Tradeshows, CRM Implementation, Branding and Website development. In every instance Andrew demonstrated professionalism and effective project management capability."
Olen Hunter
Executive Vice President
Dobbs Truck Group