Flex Your Marketing Muscle

Content creation is crucial for visibility, especially in search and social media. However, the landscape is now flooded with content, rendering generic and traditional content marketing approaches obsolete. 

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McKinsey made a false assumption. It’s not about the investments in branding and advertising, or marketing being at the core of the growth strategy. It’s about how your company puts the customer at the core. 

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The positioning statement falls short in driving compelling narratives that shift prospect behavior. I developed a messaging framework to help drive your content and develop your company’s POV.  

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Marketing ROI is best measured by considering all interactions throughout the sales process rather than focusing solely on first touch. Tracking sourced leads does not reflect how buyers make purchasing decisions. 

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