Building Brands and Demand for Logistics & Supply Chain
B2B Service and Technology Companies
Building Brands and Demand for Logistics & Supply Chain
B2B Service and Technology Companies
The MQL may not be dead, but its value has certainly changed. That’s because B2B buyers do not make linear decisions. Buyers have become more sophisticated. They research online, they interact in forums, and they engage with influencers across their organizations. In today’s world, generating an MQL is a far cry from building engagement, understanding and organizational commitment to a purchase.
Once you build interest, buyers drown in information as they research solutions. They are looking for ways to understand what choices are available and how they should choose between them. While your competitors focus on features and benefits, you must provide market insights that help decision makers understand the category and how to make an informed decision.
We develop marketing plans based on your specific objectives whether it's an audit, a product launch or competitive assessment.
We differentiate your offering from competitors with clear positioning, messaging, branding, graphic guidelines, and designs.
We help you leverage buyer intent data to target companies in-market while creating demand through ABM frameworks.
We build communities with customers, social media influencers and your industry to build awareness, your point-of-view, and sales.
We create high-quality content that teaches for differentiation including blogs, whitepapers, case studies, videos, and podcasts.
We increase your digital presence and sales leads through website design, SEO and digital ads with tracking and analytics.
We have deep experience growing B2B technology and services companies within transportation, government, healthcare, manufacturing and technology. We've been there and done that so you don't have to.
We help new products go-to-market with messaging, branding, and frameworks that resonate to disrupt established solutions and stand out from the competition. Kickstart your brand and build foundations for growth.
We work to support your business, whether that is full marketing execution to functional support. We can step in and help manage content marketing, social media, paid placements, PR, events, and more.
While at Zonar, Andrew branded and launched the commercial driver tablet. He created a launch event at a major industry event and promoted the launch through industry publications, social media, email and online advertising. With Freightliner, we rebranded and promoted as the Connect Tablet.
A nationwide facility management company wanted to grow with target enterprise, multi-site customers. As SVP of Marketing, Andrew developed ABM programs focused on select companies enabled through marketing software and close sales and marketing coordination.
As CMO at PrePass Safety Alliance, Andrew launched Eyes on the Road. The podcast grew to 875 listeners on average per episode by the following year. This was part of a larger content marketing strategy resulting in over 1 million views/downloads per year - an increase from 38,000 views just three years prior.
At RAM Mounts, Andrew created branding based on core competencies, brand values, and competitive positioning. The brand is synonymous with an active lifestyle. The new branding resulted in redesigns of all creative materials and new retail packaging suited for outdoor and electronics retail outlets.
A fleet telematics software company needed to build stronger relationships with customers and prospects. As VP of Marketing, Andrew developed a fleet management conference attracting over 500 attendees building relationships, sales, and coverage from industry media.
As CMO, Andrew helped reposition a 25-year service provider into a leading V2I technology company. New technology products were fueled by PLG initiatives. Andrew created positioning, branding, and graphic guidelines to support messaging focused on innovation and reliability.
As CEO of Demand Rocket, Andrew works directly with clients to evaluate your market and offerings, and develop omnichannel plans to disrupt and grow. He then helps you execute, whether with your own team or our network of B2B marketing and digital experts to drive growth through digital transformation and content development. With specific industry expertise, Andrew creates frameworks that scale by differentiating your offering from the competition. We believe that thought leadership and engagement is not enough. Messaging must be targeted to specific personas, target companies, and problems. It must position you as an expert that can help take your prospects through the decision process while removing the fear of failure that often leads to indecision.